Manage multiple brands with Codex and ReelGenie

1. Give each brand its own workspace brief

The user asked, “create another post for doola au and lumo.” Codex read both briefs and recent posts before choosing topics.

Doola AU needed useful pregnancy information that could introduce Doola’s label-scanning feature. Lumo needed a family activity that could lead into its photo-to-colouring workflow. A shared warm tone would not have been enough to decide what to create.

Read the current briefs for [workspace A] and [workspace B]. For each, summarize the audience, product, voice and desired next action. Check recent posts so the new topics do not repeat them. Keep the briefs separate.

Use one workspace for accounts with the same brand brief. Use separate workspaces when the audience, product, language or voice differs. A second social handle alone does not necessarily mean a second brand.

2. Choose a topic and an existing Favourite for each

For Doola AU, recent posts covered food and fish, so Codex researched skincare. For Lumo, it looked for a hands-on activity with enough detail for families to try.

We reused the saved Favourites. The researched posts supplied topic ideas: a skincare carousel and a nature-play carousel. We did not let either source replace the selected brand brief.

3. Review a small preview for each brand

After we approved both directions, Codex made a cover and an interior slide for each. Doola’s cover used a photograph and bold white/pink text. Lumo used illustrated paper, leaves and twigs.

Lumo’s first interior included a drawn face. That contradicted the hook’s promise of making a portrait “without drawing a single face.” Codex corrected it to use loose parts before finishing the batch.

That is the kind of detail to look for. A slide can match the colours and style while failing the actual idea.

For each workspace, make one cover and one interior slide using its selected Favourite. Check the artwork against the hook. Show the two previews separately before completing the remaining slides.

4. Save and inspect two separate Posts

Codex completed five slides for each brand, saved them to the correct workspaces and checked the captions and slide order. The screenshot above shows both at Ready for review.

Open each Post beside your chat. Check the workspace label first. Then read the images and caption together. Doola’s ending should explain Doola; Lumo’s should explain Lumo. A correct-looking image in the wrong workspace is still something to fix before approval.

Save each carousel to its own workspace as a review draft. Return both links with the workspace names and slide counts. Do not publish either yet.

5. Check the accounts when approving

The two drafts did not have the same destinations. Doola AU could publish to Instagram @pregnancy_doola and send to TikTok’s Doola inbox. Lumo would send to Damon’s TikTok inbox.

After the user approved both, Doola AU published on Instagram. Both TikTok connections received inbox drafts. Those still needed completion inside TikTok.

Have Codex list the accounts for each workspace rather than carrying an account selection over from the previous Post. The publishing guide covers approval, timing and results.

Use one-off instructions without changing the saved brief

When a request is only for today’s post, say so: “Use this angle for this Post only; keep the saved workspace brief.” If you want a new voice or offer for future posts, ask to update that workspace’s brief and review the saved version.

If a draft borrows the wrong brand’s topic or product, return to the workspace brief before adjusting the wording. Name the intended audience and product, then regenerate the affected slides.

Free includes 1 brand (workspace) and 30 posts a month per team. Solo includes 2 brands, Team 5 and Agency 20, all with unlimited posts. Compare the plans when you need another brand or more posts.